Projects

Delivery_

Strategy

Leadership / Management

Global Brand Partnerships

Sponsorship

Project Management

Corporate Communications

Retail Concept

Social Media and PR

Launch_ February 2021

About_

Wonderlab is a creative concept introduced by Swarovski under the leadership of the groups first global creative director, Giovanna Engelbert. It represents an unapologetic, innovative rebranding of the iconic crystal business, merging fashion, art, science, and fantasy into a contemporary, avant-garde and holistic vision.

Key Attributes:

_High-Fashion Aesthetic: Blending crystals with couture designs.

_Immersive Retail Experience: The Wonderlab-inspired stores feature bold colors, geometric designs, and a futuristic feel.

_Avant-Garde Jewelry Collections: Exaggerated shapes, vibrant hues, and playful elements characterize Engelbert’s designs.

_Artistic & Scientific Fusion: The concept is inspired by crystal’s scientific properties and its artistic potential.

_New Swarovski Brand Identity: An update to historic, iconic swan logo, a striking colour palette curating new tones to emphasise and revised brand sensibilty.

_A luxurious yet playful tone of voice define the new Swarovski.