Projects

Delivery_

Global Brand Partnership

Strategic Programming

Project Management

Artistic and Creative Direction

Identity

Editorial Content

Media Buying

Campaign Management

Talent / Casting

Activation Planning / Production

PR and Social Media

Launch_ October 2022

About_

Accor SA and Conde Nast

Multi-Brand Partnership (Global), 3 Years

Brand: Sofitel Hotels & Resorts

Key Partner Brand: Vogue

Campaign Talent: Ines Rau

Collabarators: _Bacardi Group (Grey Goose) _Laurent Perrier _Diptyque _Codage _Balmain _Hydrafacial _Holidermie _Maison Carousel _Potel&Chabot _Le Rouge Francais _Les Cours De Julie _Sofitel Boutique

The Vogue x Sofitel collaboration is a luxury partnership between Vogue, the iconic fashion magazine, and Sofitel, a globally renowned French hospitality brand under Accor. This partnership merges the worlds of high fashion and premium hospitality, offering guests exclusive, fashion-forward experiences inspired by Vogue’s editorial expertise and Sofitel’s signature French art de vivre.

The Collaboration_
This partnership is designed to bring together the elegance of Sofitel hotels with Vogue’s unparalleled influence in fashion, beauty, and culture. It introduces immersive experiences that celebrate style, creativity, and French sophistication.

Key Elements of the Collaboration:
Exclusive Vogue-Inspired Hotel Experiences

Sofitel properties worldwide integrate Vogue-inspired luxury into their guest offerings, such as high-fashion afternoon teas, curated cocktails, and stylish pop-ups.

Some Sofitel locations host Vogue Lounge events, offering guests an intimate, editorial-inspired social space.

Fashion-Themed Suites & Design Elements

Select Sofitel hotels feature Vogue-themed suites with chic, editorial aesthetics inspired by the magazine’s legendary photography and high-fashion sensibility.

The décor includes fashion books, framed Vogue covers, and curated design elements reflecting iconic Vogue moments.

Vogue-Approved Culinary & Lifestyle Experiences

Collaborations between Vogue editors and Sofitel’s culinary teams bring haute-couture dining experiences.

Signature cocktails and menus are crafted to reflect the trends and aesthetics of both brands.

Exclusive Events & Fashion-Focused Activations

Some Sofitel properties host fashion shows, styling masterclasses, and VIP shopping experiences curated by Vogue experts.

Private events, such as Vogue Salons, provide a space for discussions on fashion, beauty, and culture.

Editorially Curated Travel & Fashion Content

The collaboration also includes travel guides and experiences that blend fashion, culture, and luxury hospitality.

Guests may have access to Vogue’s curated city guides, providing an insider’s take on the most stylish places to visit.