Projects

Delivery_

Global Brand Partnership

Strategic Programming

Project Management

Artistic and Creative Direction

Identity

Activation Planning. / Production

Editorial Content

PR and Social Media

Launch_

February 2023

About_

Accor SA and Universal Music Group

Global Brand Partnership, 3 Years

Brand: Fairmont Hotels & Resorts

Brand Partner: Abbey Road Studios

Production Partner / Agency: UMGB

Strategy Partner: Titel Media

Talent Partner: Conde Nast

Media Partners:

_Conde Nast Traveller

_Highsnobiety

_Vanity Fair

_Clash Music

Supporting Brands: GUCCI, The Savoy, Patron Tequila, Laurent Perrier

Collaborators:

_Purple PR_ Event Management

_Yasmin Evans_ Host / MC

_Imogen Kwok_ Catering Design

_Zezi Ifore_ Host / DJ

Fairmont Hotels & Resorts, in partnership with Abbey Road Studios, launched “Center Stage,” a program designed to support emerging musical talent with access to studio time, industry mentorship, and a platform to connect with audiences. 

In Detail_

“Center Stage” is a program that identifies and supports emerging musical artists, offering them resources and opportunities to launch and develop their careers. 

It’s a collaboration between Fairmont Hotels & Resorts and Abbey Road Studios, leveraging the expertise and resources of both organizations. 

_Access to Abbey Road Studios’ modern tracking studios, the Gatehouse and Front Room. 

_Access to Abbey Road Studios’ annual Amplify festival, featuring masterclasses, interactive sessions, workshops, Q&As, and live talks with industry leaders. 

_”Suite time” at various Fairmont hotels, allowing artists to connect with guests and local communities. 

1000 hours of studio time and 1000 hours of suite time. 

Launch Event_

The program launch event took place at The Savoy’s Beaufort Bar in London, featuring performances by Rema and Debbie. 

Fairmont’s Role_

Fairmont aims to connect emerging artists with their hotels that have a strong connection with music, creating opportunities for artists to perform and connect with audiences. 

Abbey Road’s Role_

Abbey Road Studios provides access to its world-class studios and expertise, as well as industry mentorship through its Amplify festival.

Future Plans_

Fairmont plans to build on the success of the launch event, identifying and collaborating with emerging artists worldwide.