About

I am of mixed British and Barbadian descent, born and educated in London, UK. Having studied Product Design at Central St. Martins (University of the Arts, London), I lived and worked in London until 2022, at which point I relocated to Paris for an industry shift from Luxury Goods, to Hospitality. Through a multitude of industry and leadership environments I discovered my mixed heritage has broadened my cultural influences and personal perspectives, leading to a specific reference base serving both critical and analytical thinking in all aspects of my work.

Located between London and Paris, my practice enjoys the flexibility of collaborating with clients, talent and brands at the intersection of culture-led industries, globally. While positioned to lead within all pillars of three-sixty brand marketing from Branded Content, Editorial Content, Communications, Physical and Digital Activations, Events and PR, I place the primary emphasis of my work on Brand-to-Brand Partnerships, as an exceptional tool for shifting perception and impacting culture.

I am equally at ease operating in isolation supporting clients with ideation, strategy, thought leadership and insight, or leading multiple teams and agency partners to execute concepts and deliver to briefs. I have a preference for work that deeply engages in profound subject matter, addressing long term brand marketing challenges with substantive and measurable outcomes. Conversely, I remain open to briefs that address immediate or hyper-relevant cultural opportunities where the alchemy of zeitgeist thinking and industry insight lead to a viral moment and inspirational change.

The foundation of my creative process is perpetual research and conversation with collaborators. I strive to be an aggregator of current affairs and both Popular and Underground (or “Counter”) Culture, filtered through the lens of industry and commerce systemically linked to Fashion, Art and Entertainment. This methodology provides a fundamental breadth of references and insight to support an equally contemporary and bountiful approach to ideation and problem solving.